News Highlights

CBS Launches ‘Eye Speak’ Empowerment Initiative for Women

Variety
21 February 2018

CBS has unveiled a corporate initiative dubbed Eye Speak designed to advance the careers of female CBS employees and open doors for talent across the industry.

Read More

 

Lifetime Launches Digital Content Series “Her America”

RealScreen
21 February 2018

A+E Networks-owned cable channel Lifetime has launched a multi-platform digital content series that documents and celebrates real women from across America.

Read More

 

NBC Gives #SeeHer Initiative Olympic Push

Broadcast & Cable
13 February 2018

Comcast NBCUniversal said it is supporting the Association of National Advertisers’ #SeeHer initiative during the Olympics with segments featuring women athletes.

Read More

 

Unilever Pedges to Cut Ties with ‘Platforms that Create Division’

The Drum
12 February 2018

Unilever’s marketing chief Keith Weed is poised to address the IAB Annual Leadership Meeting where he will urge the digital media landscape to clean up its act, an initiative backed by the promise to sever ties with those it deems unethical.

Read More

 

Madison Avenue Giants Press for Better Portrayals of Women on TV

Variety
07 February 2018

Like the movies, TV has long been obsessed with youth. But on a recent broadcast in January, CBS’ daytime program “The Talk” put the spotlight on a woman who was 89 years of age — and still working as a model. “Is there anyone in your life who is not a celebrity who you wish the world could see?” asked Julie Chen, one of the show’s co-hosts.

Read More

 

Unilever marketer Gail Tifford joins Weight Watchers as brand chief

The Drum
05 February 2018

Weight Watchers has appointed Gail Tifford as chief brand officer to oversee the future of the diet company. Tifford joins from Unilever where she helped map the company’s digital roadmap as vice president of both media in North America and global digital innovation.

Read More

 

Viacom Launches Campaign Backing #SeeHer Initiative

Broadcasting & Cable
01 February 2018

Viacom on Thursday launches a year-long series of public service announcements supporting the Association of National Advertisers’ #SeeHer initiative, which aims to show a positive portrayal of women in media.

Read More

 

Empowering Women Through Authenticity

A+E Networks, Medium
01 February 2018

Andréa Mallard is the chief marketing officer at Athleta, Gap Inc.’s hugely successful women’s athleisure brand. A former journalist, she joined the company last year after stints at Omada Health and IDEO.

Read More

 

The Talk's #SeeHer Story Of The Day

The Talk, CBS
26 January 2018

Many leading advertisers and popular brands are working together to encourage positive change in the media. CBS Corporation is proud and committed to supporting #SeeHer, a powerful initiative created by the Association of National Advertisers.

Read More

 

ABC Orders Dramas From Marcia Clark, D.J. Nash, Pam Veasey & More To Pilot

Deadline
26 January 2018

ABC has ordered five more drama pilots. Four hail from sister studio ABC Studios — an untitled project from former CSI: NY showrunner Pam Veasey, Robin Roberts and Regina King; legal thriller The Fix from former O.J.

Read More

 

CBS Orders Three Pilots From Female Writers

The Hollywood Reporter
25 January 2018

Ordered to pilot are a comedy inspired by the life of 'One Day at a Time' showrunner Gloria Calderon-Kellett, half-hour 'I Mom So Hard' and drama 'Murder.' CBS, the network that has been criticized for its lack of inclusion and female voices, is trying to change that in its first pilot season under network president Kelly Kahl.

Read More

 

ANA CEO Bob Liodice: 2017 Media Executive of the Year

MediaPost
24 January 2018

In marketing and media today, disruption is so constant, so fast and so furious, that it is the status quo. Yet the most disruptive force in the business today is neither a breakthrough technology nor a killer concept.

Read More

 

Pages