October 11, 2018 – The CW Network and #SeeHer have announced their organizations’ first-ever network partnership, including cosponsoring the network’s fall launch event and the third annual #SeeHer Award to be presented at the Critics’ Choice Awards in January 2019.
The #SeeHer movement, launched in 2016, is spearheaded by the ANA, the largest marketing and advertising association in the United States. #SeeHer’s mission is to lead a movement to accurately portray all women and girls in media so that by 2020 they see themselves reflected as they truly are. 2020 is the 100th anniversary of women gaining the right to vote.
The CW and #SeeHer will team up at The CW’s fall 2018 launch event “Powerful Programming, Powerful Women” this Sunday, October 14. The event will include panel discussions with the women showrunners and executive producers of The CW’s hit primetime series, and with the women of Shethority, the global online collective focused on amplifying women’s voices, which was launched by stars of The CW’s superhero series. The panels will be moderated by Variety executive editor, TV, Debra Birnbaum.
The CW and #SeeHer will together present the third annual #SeeHer Award at the Critics’ Choice Awards, Sunday, Jan. 13, 2019 (7:00-10:00 p.m. ET/4:00-7:00 p.m. PT) on The CW. The #SeeHer Award recognizes a woman who embodies the values set forth by the #SeeHer movement — one who pushes boundaries and challenges stereotypes as well as recognizes the importance of accurately portraying women across the entertainment landscape. The 2018 recipient was Gal Gadot, who broke through as a powerful voice advocating for women, not only on screen as the iconic Wonder Woman but also in her personal life, using her platform to encourage those in the entertainment industry and beyond to strive for fairness and parity across genders. Viola Davis received the inaugural #SeeHer Award in 2017. The 2019 #SeeHer Award recipient will be announced later this fall.
About the CW
THE CW TELEVISION NETWORK launched in 2006 as America’s fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, broadcasts a 6-night, 12-hour primetime lineup, Sunday through Friday. The CW’s primetime programming is also available to stream for free, without authentication, on the ad-supported cwtv.com and The CW app, now available on every major OTT platform. In daytime, The CW broadcasts a Monday through Friday afternoon block, and a three-hour Saturday morning kids block. The CW’s digital network, CW Seed, launched in 2013, and offers original short-form digital content as well as past seasons of fan-favorite television series. For more information about the network and its programming, visit www.cwtvpr.com.
About #SeeHer
Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. #SeeHer’s mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of women winning the right to vote in the U.S. The group developed a Gender Equality Measure (GEM™) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM™ scores directly correlate to improved ROI. GEM™ became the industry standard in the U.S. which led to a global rollout in mid-2018. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.
About the Association of National Advertisers (ANA)
The ANA makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 marketing service providers, which includes leading agencies, law firms, suppliers, consultants and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Advertising Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities. For more information, visit www.ana.net, follow us on Twitter, Instagram, or join us on Facebook.
ABOUT SHETHORITY
CONTACTS:
Paul Hewitt
The CW
818-977-6171
Alana Russo
The CW
818-977-5993
Patty Kerr
ANA, #SeeHer
310-344-4487
