Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.
We say leadership isn’t about age, it’s about action—and activating solutions for change. Shelley Zalis, CEO, The Female Quotient, and co-founder of #SeeHer, a movement to help more accurately portray women and girls in media, sat down with Caroline Leach, Vice President, Marketing Analytics, AT&T at the United State Of Women Summit in LA. Caroline shares how data will help drive equality, why accurately portraying women in ads is good for business, and how we can be change agents.
CVS Pharmacy made big news earlier this year when it announced that the company would no longer retouch images of women in its beauty marketing. It’s a move toward authenticity that follows on the heels of initiatives like Dove’s long-standing Real Beauty campaign, which showcases women with different body types. Norman de Greve, senior vice president and chief marketing officer at CVS Health, recently spoke to SheReports about the move.
While at the BFF, the annual festival that champions inclusion in all media platforms, #SeeHer had the opportunity to connect with key marketing leaders. More than 50+ business executives gathered to share successes and opportunities to change how women are portrayed in advertising and media.
Ally Financial launched 10 years ago, the first major player in the realm of all-online banking. Today, it’s a Fortune 500 company, offering a full range of banking services. Andrea Brimmer, Ally’s chief marketing and public relations officer, recently spoke to SheReports about attention-getting marketing and how banks talk to women.
Congratulations to all our #SeeHer members, partners and supporters around the U.S. and beyond. The Wall Street Journal just called our movement “the industry standard for identifying and eliminating unconscious bias in advertising and programming.”
Black women TV characters are leading shows into a more representative future. Scandal just ended a historic, epic run after seven seasons of twisty drama. D.C. political fixer Olivia Pope (Kerry Washington) was the first Black woman to lead a primetime network TV show in nearly 40 years.