• Cannes
    Live from Cannes: CMO Visionaries of the #SeeHer Movement.  Tune in to the Livestream on our Facebook Page, Tuesday, June 19, 11am ET
  • Octavia Spencer
    Octavia Spencer is Blazing New Trails for Women of Color in Hollywood, on This Week's #SeeHer Spotlight 
  • This Is Us Cast
    This Is Us Receives First #SeeHer Programming Award 
  • Watch Our 2018 Highlights
    See What We've Been Up To 
  • #SeeHer Spotlight: Chrissy Metz
    #SeeHer Spotlight Talks with Chrissy Metz About Expanding the Public Perception of True Beauty 

Our Mission

Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.

Ad Gallery

Recent ads from #SeeHer marketers that celebrate gender equality.

#SeeHer Content

#SeeHer programming from our partners.

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Stay up to date with the latest from #SeeHer.


Only 3% of ads show women in leadership positions.

28% of TV ads negatively portray women.

55% of adults believe that women are portrayed negatively in programming.

91% of women say that advertisers don’t understand them.

News Highlights

#SeeHer related issues in the news.