• Oprah Winfrey
    #SeeHER Spotlight: Oprah Winfrey  
  • The Talk
    The Talk's #SeeHer Story Of The Day 
  • Marcia Gay Harden
    #SeeHER Spotlight with Marcia Gay Harden 
  • Claire Foy accepts #seeher honor from Viola Davis
    Claire Foy Accepts #SeeHer Honor at 2019 Critics' Choice Awards 
  • Anthem
    #SeeHer Anthem 

Our Mission

Our goal is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. And we are tracking towards that goal.
Positive portrayals of women in the U.S. moved from 51% of ads between the summer of 2016 when the #SeeHer movement began, to 61% of ads in summer 2018. This is a 20% improvement—delivering on our mission in advertising almost two years early.

#SeeHer Content

#SeeHer programming from our partners.

Follow Us On Social

For more information about #SeeHer, contact SeeHerInfo@ana.net
Follow us on Social

#SeeHer Blog

Stay up to date with the latest from #SeeHer.

%

Only 3% of ads show women in leadership positions.

28% of TV ads negatively portray women.

55% of adults believe that women are portrayed negatively in programming.

91% of women say that advertisers don’t understand them.

News Highlights

#SeeHer related issues in the news.