“We’re definitely seeing a shift for very sexualized marketing to marketing that is more authentic to a brand and is more genuine to the actual product — and a lifestyle that’s more inclusive of all kinds of people and genders.”
Global Communications and Public Relations Director, Belvedere
“Context and content matter. Unbiased advertising is proven to be more effective when it’s implemented alongside programming that also treats gender fairly.”
“We thought just by including women, our ads would be more inclusive. Now we understand that it’s not just showing them but showing their role in more accurate ways that’s needed.”
Global VP, Marketing Culture & Capabilities, Anheuser-Busch
“Working on our members’ behalf with SeeHer, we can help to realize a world in which women and girls see themselves as they really are, which is personally and professionally one of the highest honors for me.”
“We are excited to be working with the ANA to garner additional brand participation with #SeeHerHearHer. There is strength in numbers and we are committed to this being a movement, not a moment.”
Global Consumer CMO, Citi
"Women want to see themselves in advertising, whether that’s life stages, demographically, physically. I think it’s really critical that we portray diverse types of women and men."
WW (formerly Weight Watchers); Co-Founder, SeeHer
“We are 70% women in the US, and the women in this company know this is something we're behind, and it's made a difference.”
SVP, Omni Media & Creative Solutions, L’Oréal USA
“The reality is, we live in a beautifully diverse world, but our content has not yet been able to achieve a direct reflection of that and the complexity of people and the complexity of women.”
“I am a CMO at a Fortune 500 company. I recently went to buy a car and the salesperson asked me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
“As a marketer, as a person, as a human, you want to see the world celebrating a broad set of people rather than something that’s very narrow and unattainable.”
VP of Marketing, Burt's Bees
“Saying something meaningful requires not only diversity in the presentation of women, but also diversity of thought.”
Chief Marketing and Communications Officer and President Healthcare, Mastercard
“Whatever you think of the Gillette Commercial on Toxic Masculinity, the ad brought global attention to a critical topic - boys and their role models."
Yalda T. Uhls
Founder and ED of the Center for Scholars and Storytellers, affiliated with UCLA
“The most impactful step we took was to develop a gender equality index to help members look at their ads and see if there is unconscious bias in them as well as help us measure progress towards our goal. It’s called GEM, or the Gender Equality Measure.”
Executive Director, SeeHer
“People expect more from our brands and companies. Nine of 10 consumers say they have a more positive image of a company when it supports a social or environmental cause, and half say they make purchase decisions based on shared beliefs with the brand.”
Chief Brand Officer, P&G; Co-Chair, SeeHer
SeeHer programming from our partners.
Mission to Honor Moment with Army Medic, Staff Sergeant Kat Perusquia
#SeeHer Story Salutes Retired Army General Ann Dunwoody
#SeeHER Spotlight: Diane Guerrero
Shirley Jackson's Story As 'The Haunting Of Hill House' Writer
#SeeHer Story Recognizes Olympic Gold Medalist and Baseball Pioneer Jessica Mendoza
#SeeHER Spotlight: Zoë Kravitz
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For more information about SeeHer, contact SeeHerInfo@ana.net
SeeHer and OWN: Oprah Winfrey Network are combining the forces of 1,000+ ANA SeeHer leading brands (who represent a combined $60 billion in U.S. ad spend) with OWN’s expertise, data and powerful brand.
Procter & Gamble is making an audible stand for gender equality by committing itself to the use of “100% women-made” music in future campaigns from 2020 for its Secret deodorant brand. The pledge kicks off with a search for 250 aspiring female singers, songwriters and producers, in an effort to redress an imbalance where women make up just 17% of artists, 12% of songwriters and 2% of producers.
Actress Geena Davis urged Hollywood filmmakers to take new steps to address an ongoing gender imbalance in media as she accepted an honorary Oscar on Sunday for her work to promote more women on screen.
Last summer, Budweiser encouraged fans to support the National Women’s Soccer League with the #WontStopWatching movement, which encouraged attention all season and not only during high-profile events like the World Cup. Following the success of that campaign, Budweiser is now calling on sponsors to step up and support NWSL.
Simone Biles was invited to throw out the ceremonial first pitch prior to Wednesday's Game 2 of the World Series and she brought a little extra flair to the pregame festivities.
Biles took to the field at Minute Maid Park in her native Houston, TX and headed out to the mound, where she added a little spice as only she can. Before coming to the plate with the pitch, Biles executed an impressive back flip twist from a standing position. Of course, she stuck the landing.