Our goal is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. And we are tracking towards that goal.
Positive portrayals of women in the U.S. moved from 51% of ads between the summer of 2016 when the #SeeHer movement began, to 61% of ads in summer 2018. This is a 20% improvement—delivering on our mission in advertising almost two years early.
“You need to be be able to look at yourself and ask yourself a simple question: Are we good for the world?”
Chief Marketing Officer, Athleta
“We define our business not as a paper greeting company but a meaningful connections company.”
Chief Marketing Officer, American Greetings
“We believe content creators and brands are all storytellers and that the tools provided by #SeeHer can move us from being aware of biases to actively making changes to be more inclusive.”
Chief Brand Officer, WW
“I am very proud to say that when you set gender diversity goals, the agencies will achieve it. We are now setting the goal for ethnic diversity at 35% by the end of the year.”
Chief Marketing Officer, J&J
“Context and content matter. Unbiased advertising is proven to be more effective when it’s implemented alongside programming that also treats gender fairly.”
Chief Brand Officer, AT&T
“People expect more from our brands and companies. Nine of 10 consumers say they have a more positive image of a company when it supports a social or environmental cause, and half say they make purchase decisions based on shared beliefs with the brand.”
Chief Brand Officer, P&G
“What's more important than the numbers is actually representing people in roles that reflect their aspirations and not stereotypes and not roles that we pigeonhole people into.”
Chief Brand Officer, JPMorgan Chase
“Here I am, a CMO at a Fortune 500 company, and I recently went to buy a car and had the salesperson ask me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
#SeeHer programming from our partners.
#SeeHer Spotlight: Claire Foy
#SeeHer Spotlight: Jillian Michaels
#SeeHer Spotlight: Lady Gaga
The Talk's #SeeHer Story of The Day: Viola Davis
#SeeHer Spotlight: Rachel Brosnahan
#SeeHer Spotlight: Jane Fonda
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For more information about #SeeHer, contact SeeHerInfo@ana.net
Media defines culture, and culture defines change. Advertising can be a force for good, says Marc Pritchard, Chief Brand Officer at P&G. “Advertising and media affect perceptions, whether it’s positively or negatively. Why would we not want to live in a world that is equal?
Veterans Day is a time to celebrate the more than 20 million living veterans in America. Our veterans make up just six percent of the U.S. population, but are critical members of our communities and our workplaces.
As CMO of a dynamic global law firm, I am proud to be part of an organization that doesn’t just talk about important issues but takes action. At Reed Smith, we drive progress though diversity and inclusion each and every day—within the firm and across the legal profession.