“We made the choice to be authentic and authentically represent military women and military community women.”
Chief Marketing Officer, USAA
“We are 70% women in the US, and the women in this company know this is something we're behind, and it's made a difference.”
SVP, Omni Media & Creative Solutions, L’Oréal USA
“Women are outliving men. They are making purchase decisions. They are the head of the household.”
Chief Marketing Officer, Bank of America
“I am a CMO at a Fortune 500 company. I recently went to buy a car and the salesperson asked me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
“People expect more from our brands and companies. Nine of 10 consumers say they have a more positive image of a company when it supports a social or environmental cause, and half say they make purchase decisions based on shared beliefs with the brand.”
Chief Brand Officer, P&G; Co-Chair, SeeHer
“We define our business not as a paper greeting company but a meaningful connections company.”
Chief Marketing Officer, American Greetings
"We are very proud that Vodafone is the first non-US company to join SeeHer. We are committed to making this huge in Europe."
Sara Martins de Oliveira
Global Brand and Media Director, Vodafone
“Context and content matter. Unbiased advertising is proven to be more effective when it’s implemented alongside programming that also treats gender fairly.”
The country supergroup the Highwomen have dropped their first video, for the just-released debut single, “Redesigning Women,” and it’s even more of a cluster of exclusively female country stars than the core quartet itself.
Alex Morgan, co-captain of the U.S. women’s soccer team that just won its second straight World Cup, is planning to launch her own media venture.
The company will focus on storytelling, specifically content for girls created by female athletes, Morgan said. She spoke to Bloomberg News following a Dick’s Sporting Goods event in New York City focused on youth sports participation.
On the heels of the U.S. Women’s national soccer team winning the World Cup for the fourth time, three female sports stars—Alexa Bliss from the WWE, Hailie Deegan, a professional stock car driver for Nascar and Mo’ne Davis, who was the first girl to pitch a shutout in the Little League World Series in 2014—took the stage at Adweek’s Women Trailblazers Summit to discuss their careers in sports.
This year has made one thing clear: women are showing up, stepping up, and taking what they deserve. From politics to pop culture, women aren't just leveling the playing field, they're owning it.
First up: 10 profiles of women who are making their mark on the world of sports, where female athletes and businesswomen are fighting it out for championships, equal pay, and culture-shifting change. Spoiler alert: they're winning.
With a record number of series and performers competing, as scripted programs alone ballooned to more than 500 shows this year, the Television Academy’s voting members had a tall order in selecting what they thought was the cream of the crop.