Teenage girl using tablet sitting next to mother on sofa

Close Up Young Latina Wears Magenta Ethnic Top, Stands Confidently with Hands on Hips, Body Positive

If you can
see her,
you can
be her._TM

SeeHer's mission is to increase the representation and accurate portrayal of all women and girls in marketing, media, and entertainment to reflect culture and transform society.

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Recent Highlights

Aug 21, 2023 Seeher, In Partnership With Comscore, Unveils Industry-first ‘Gender Equality Measurement’ For Digital Platforms At ANA Data, Analytics And Measurement Conference
Jun 19, 2023 Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Jun 19, 2023 Passing The Gender Equality Vibe Check With Gen Z: From Truth To Trust

The SeeHer movement is an unprecedented coalition of marketers, agencies, and media companies. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

SeeHer In Action

The 23rd Annual Critics' Choice Awards - Inside

Claire Foy Accepts The #SeeHer Award At The 24th Annual Critics' Choice Awards

A movement grounded in insights.

SeeHer developed the Gender Equality Measure (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 300,000+ ads, representing 87 percent of worldwide ad spend.

Learn More About GEM®

Research

$28 Trillion

added to the world economy if we reached economic equality between men and women.

Research

Women influence 85%

and control over $10 Trillion dollars of consumer spending annually in the U.S.

Research

73% of both men and women agree

that women's equality is a very important personal issue to them.

Research

81% of adults agree

that media plays a crucial role in shaping gender roles.

Research

52% of adults say

media has a lot of responsibility to improve equality.

Research

Only 32% of adults believe

that media usually portrays women accurately.

GEM® Stat

2x to 5x incremental sales lift

in campaigns that accurately portray women and girls.

The SeeHer movement is led by the Association of National Advertisers (ANA) and The Female Quotient (The FQ). The FQ is a female-owned business advancing equality in the workplace through the power of collaboration.

From the SeeHer Blog

View All Blog

Guest Post | Jun 29, 2023

Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust — What Brands Should Learn from Gen Z Priorities and Values

Read Article

Guest Post | May 16, 2023

Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation, President, CBS Vision

Read Article

Jan 04, 2023

A Call for Commitment and Consistency

Read Article

#SeeHer Hear Her

Dec 12, 2022

Lizzie Widhelm, Senior Vice President, B2B Marketing and Ad Innovation, SXM Media

Read Article

Level Up

Dec 06, 2022

Ashley Walters, Partner, Chief Development Officer, Curiosity

Read Article

#SeeHer Hear Her

Nov 30, 2022

Emree Franklin

Read Article

Become a SeeHer Member Company

Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

Learn More

Sources: McKinsey Global Institute, Power of Parity, 2015; Yankelovich Monitor & Greenfield Online; Perceptions of Progress, State of Women’s Equality in the US, SeeHer & Dentsu, Fall 2020; SeeHer GEM® Lift Study with IRI, 2020

If you can see her, you can be her. TM

Recent Highlights

The SeeHer movement is an unprecedented coalition of marketers, agencies, and media companies. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

A movement grounded in insights.

$28 Trillion

Women influence 85%

73% of both men and women agree

81% of adults agree

52% of adults say

Only 32% of adults believe

2x to 5x incremental sales lift

The SeeHer movement is led by the Association of National Advertisers (ANA) and The Female Quotient (The FQ). The FQ is a female-owned business advancing equality in the workplace through the power of collaboration.

From the SeeHer Blog

Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust — What Brands Should Learn from Gen Z Priorities and Values

Meet Yuko Furuichi, CEO at and President of Comexposium Japan

Tristen Norman, Director, Creative Insights, Getty Images

Critics’ Choice Awards Spotlights SeeHer Movement

Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation, President, CBS Vision

A Call for Commitment and Consistency

Lizzie Widhelm, Senior Vice President, B2B Marketing and Ad Innovation, SXM Media

Ashley Walters, Partner, Chief Development Officer, Curiosity

Emree Franklin

Become a SeeHer Member Company

If you can
see her,
you can
be her._TM