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If you can
see her,
you can
be her. TM

SeeHer's mission is to accurately portray all women and girls in marketing, advertising, media, and entertainment, so they see themselves as they truly are and in all their potential.

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SeeHer and ANA logo

The SeeHer movement is led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the United States.

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Become a SeeHer Member

Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

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Sources: McKinsey Global Institute, Power of Parity, 2015; Yankelovich Monitor & Greenfield Online; Perceptions of Progress, State of Women’s Equality in the US, SeeHer & Dentsu, Fall 2020; SeeHer GEM® Lift Study with IRI, 2020

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