Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.
As CMO of a dynamic global law firm, I am proud to be part of an organization that doesn’t just talk about important issues but takes action. At Reed Smith, we drive progress though diversity and inclusion each and every day—within the firm and across the legal profession.
Naturally, we don’t yet have GEM™ scores for any of the new network shows launching this season, so we can’t tell you which programming features the most realistic roles for women and girls. Still, #SeeHer members and their agencies see much to like, or that they hope to like, in terms of new female characters on TV this year.
#ThisMama is about a mother—a very well-known one—going back to work. In showing Serena’s tenderness, ferocity, and vulnerability, we hope it becomes about all mothers and all parents doing amazing things.
Proctor & Gamble (P&G) is the world’s largest advertiser. Its Beauty & Grooming unit is a collection of household name brands — including Pantene, Herbal Essences, Olay, Gillette and Old Spice — that together do about $20 billion in annual sales. Kelly Vanasse is the chief communication officer for P&G Beauty & Grooming. She recently spoke to SheReports about using marketing messages to empower women and using a big advertiser’s power to make change.
NBC Universal is rejiggering its ad sales team, handing the day-to-day sales operations to Laura Molen and Mark Marshall. This will free up Linda Yaccarino, who remains chairman of advertising and partnerships, to focus more on overall strategy and technology development.
Disney Channel has greenlighted The A Girl, a single-camera comedy pilot about a teenage girl on the autism spectrum. It comes from Brenda Hampton, creator of the very successful teen dramas 7th Heaven and The Secret Life of the American Teenager. She had three consultants in writing the script: Autism Speaks, The Miracle Project and Hollywood, Health and Society.
American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world.
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising—a nonprofit that works to eradicate poverty by providing education to girls around the world—HP issued the challenge on International Women’s Day last March as a call-to-action to highlight how storytelling can positively impact change.
The CW and #SeeHer are joining forces, Variety has learned exclusively. Their partnership will include co-sponsoring the network’s fall launch event, as well as presenting the third annual #SeeHer Award at the Critics’ Choice Awards in January 2019.