Our goal is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. And we are tracking towards that goal.
Positive portrayals of women in the U.S. moved from 51% of ads between the summer of 2016 when the #SeeHer movement began, to 61% of ads in summer 2018. This is a 20% improvement—delivering on our mission in advertising almost two years early.
“Context and content matter. Unbiased advertising is proven to be more effective when it’s implemented alongside programming that also treats gender fairly.”
Chief Brand Officer, AT&T
“There's a feeling of momentum. If more of us get involved then we'll have a bigger impact. We want to do as well as say.”
Chief Marketing Officer, Unilever
“I am very proud to say that when you set gender diversity goals, the agencies will achieve it. We are now setting the goal for ethnic diversity at 35% by the end of the year.”
Chief Marketing Officer, J&J
“Here I am, a CMO at a Fortune 500 company, and I recently went to buy a car and had the salesperson ask me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
“We believe content creators and brands are all storytellers and that the tools provided by #SeeHer can move us from being aware of biases to actively making changes to be more inclusive.”
Chief Brand Officer, WW
“People expect more from our brands and companies. Nine of 10 consumers say they have a more positive image of a company when it supports a social or environmental cause, and half say they make purchase decisions based on shared beliefs with the brand.”
Chief Brand Officer, P&G
“#SeeHer is good for business and good for society.”
“You need to be be able to look at yourself and ask yourself a simple question: Are we good for the world?”
Chief Marketing Officer, Athleta
#SeeHer programming from our partners.
#SeeHer Spotlight: Emily Blunt
#SeeHer Spotlight: Jamie Lee Curtis
#SeeHer Spotlight: The Women of The CW
The Talk's #SeeHer Story Of The Day: Sharon Osbourne
#SeeHer Presents "Her Voice" during CMT's Artist of the Year Awards
Veterans Day is a time to celebrate the more than 20 million living veterans in America. Our veterans make up just six percent of the U.S. population, but are critical members of our communities and our workplaces.
As CMO of a dynamic global law firm, I am proud to be part of an organization that doesn’t just talk about important issues but takes action. At Reed Smith, we drive progress though diversity and inclusion each and every day—within the firm and across the legal profession.
Naturally, we don’t yet have GEM™ scores for any of the new network shows launching this season, so we can’t tell you which programming features the most realistic roles for women and girls. Still, #SeeHer members and their agencies see much to like, or that they hope to like, in terms of new female characters on TV this year.
You may know Global Head of WME’s Books, Lectures, and Conference Divisions, Jennifer Rudolph Walsh, as Oprah’s, Arianna Huffington’s and Sheryl Sandberg’s literary agent or for being the force behind The Sisterhood of the Traveling Pants, The Secret Life of Bees and The Glass Castle. As one of the world’s top literary agents, Walsh has overseen WME’S Worldwide Books Department which produces over 200 titles per year, with the majority of the titles making the New York Times bestseller list.
Today, Barbie honors journalists Savannah Guthrie and Hoda Kotb as role models, or "Sheroes," for breaking boundaries to inspire the next generation of girls. The pair made history as the first female duo to anchor NBC's TODAY Show in the franchise's 66-year history. This milestone furthers girls and women alike, as the co-hosts bring a diverse perspective in the newsroom at a time when it's needed most. Guthrie and Kotb will be awarded one-of-a-kind dolls in their likeness at the Glamour Women of the Year Summit.
Last night Abby Wambach (two-time Olympic gold medalist, also—ahem—part of the U.S. Women’s Soccer Team named 2015 Glamour Women of the Year) took the stage in Cincinnati as part of the girl-power-fueled Hello Sunshine x Together storytelling tour (more on that here) and the group kicked off their conversation by sharing the mantras they keep going back to.
Murphy Brown’s “A Lifetime of Achievement” saw the Murphy in the Morning gang getting in touch with both their competitive and romantic sides as they sparred with Bette Midler and Katie Couric and found life with John Larroquette and Analeigh Tipton (and, technically, recurring guest-star Charles Kimbrough, who reprised his role as Jim Dial).