Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.
Cisco is a B2B behemoth in the male-heavy network-infrastructure business. It’s also dedicated to using its marketing muscle to create depictions of smart, empowered women in its advertising. Karen Walker, the company’s chief marketing officer, recently spoke to SheReports about what motivates her to fight stereotypes and how a B2B brand can do that just as effectively as a consumer-facing one.
I’ve been in magazines for over 20 years. I’ve documented every trend, every cool party, every movie star, every new pair of shoes (I bought some of them, too). And that’s great, I’m lucky. But lately, as an editor, and as a woman, that isn’t enough.
#SeeHer was a major presence at the Cannes Lions International Festival of Creativity last week, arguably the most influential annual confluence of the marketing, technology, and content industries in the world.
The #SeeHer movement was born out of the need to address the persistent unconscious bias in the portrayal of women and girls in programming and advertising. The average age, race, and body type of the women depicted in content today represent just a small fraction of the female population.
Belvedere is a premium vodka made from Polish rye, and it's the only vodka in the broad Moët Hennessy portfolio. Anu Rao, Belvedere's global communications and public relations director, recently spoke to SheReports™ about changing perceptions of spirits and marketing in the #MeToo era.
Reese Witherspoon will host a show called "Shine On with Reese," which will highlight what "inspires, motivates and gives joy" to female trailblazers as they share "their perspectives on ambition, work, family and hopes for the future."
The landscape is slowly starting to change, as more diverse writers break into the genre, and publishers take chances on love stories that reflect a broader range of experiences and don’t always fit the stereotypical girl-meets-boy mold.
Even with the increased demand for episodic content, women of color remain offensively underrepresented in behind-the-camera positions. The jobs are out there, but WOC are not being considered for them.
Barbie manufacturer Mattel partnered with Oakland nonprofit organization Black Girls Code to to promote the new doll they hope will encourage and inspire kids — especially girls and minorities — to pursue a career in science, technology engineering and math, or STEM for short.
Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, a far cry from the 1992 “math class is tough” version. Appropriately, she’s also part of a Mattel Inc. initiative to promote new jobs for girls, in line with a public pledge the company made earlier this year.