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We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

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If you can
see her,
you can
be her. TM

SeeHer's mission is to increase the representation and accurate portrayal of all women and girls in marketing, media, and entertainment to reflect culture and transform society.

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Recent Highlights

The SeeHer movement is an unprecedented coalition of marketers, agencies, and media companies. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

SeeHer In Action
The 23rd Annual Critics' Choice Awards - Inside
Viola Davis
Kristen Bell, Critics' Choice Awards
Zendaya SeeHer Critics Choice Award
This Is Us Cast
Claire Foy Accepts The #SeeHer Award At The 24th Annual Critics' Choice Awards

A movement grounded in insights.

SeeHer developed the Gender Equality Measure (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 300,000+ ads, representing 87 percent of worldwide ad spend.

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Research

$28 Trillion

added to the world economy if we reached economic equality between men and women.

Research

Women influence 85%

and control over $10 Trillion dollars of consumer spending annually in the U.S.

Research

73% of both men and women agree

that women's equality is a very important personal issue to them.

Research

81% of adults agree

that media plays a crucial role in shaping gender roles.

Research

52% of adults say

media has a lot of responsibility to improve equality.

Research

Only 32% of adults believe

that media usually portrays women accurately.

GEM® Stat

2x to 5x incremental sales lift

in campaigns that accurately portray women and girls.

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From the SeeHer Blog

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Guest Post | Jun 29, 2023

Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust — What Brands Should Learn from Gen Z Priorities and Values

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Guest Post | May 16, 2023

Meet Yuko Furuichi, CEO at and President of Comexposium Japan

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tristen-norman-getty
Guest Post | Feb 21, 2023

Tristen Norman, Director, Creative Insights, Getty Images

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Jan 26, 2023

Critics’ Choice Awards Spotlights SeeHer Movement

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GEM
Guest Post | Jan 18, 2023

Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation, President, CBS Vision

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Jan 04, 2023

A Call for Commitment and Consistency

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#SeeHer Hear Her
Dec 12, 2022

Lizzie Widhelm, Senior Vice President, B2B Marketing and Ad Innovation, SXM Media

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Level Up
Dec 06, 2022

Ashley Walters, Partner, Chief Development Officer, Curiosity

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#SeeHer Hear Her
Nov 30, 2022

Emree Franklin

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Become a SeeHer Member Company

Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

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Sources: McKinsey Global Institute, Power of Parity, 2015; Yankelovich Monitor & Greenfield Online; Perceptions of Progress, State of Women’s Equality in the US, SeeHer & Dentsu, Fall 2020; SeeHer GEM® Lift Study with IRI, 2020

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