Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.
The #SeeHer movement was born out of the need to address the persistent unconscious bias in the portrayal of women and girls in programming and advertising. The average age, race, and body type of the women depicted in content today represent just a small fraction of the female population.
Belvedere is a premium vodka made from Polish rye, and it's the only vodka in the broad Moët Hennessy portfolio. Anu Rao, Belvedere's global communications and public relations director, recently spoke to SheReports™ about changing perceptions of spirits and marketing in the #MeToo era.
We say leadership isn’t about age, it’s about action—and activating solutions for change. Shelley Zalis, CEO, The Female Quotient, and co-founder of #SeeHer, a movement to help more accurately portray women and girls in media, sat down with Caroline Leach, Vice President, Marketing Analytics, AT&T at the United State Of Women Summit in LA. Caroline shares how data will help drive equality, why accurately portraying women in ads is good for business, and how we can be change agents.
CVS Pharmacy made big news earlier this year when it announced that the company would no longer retouch images of women in its beauty marketing. It’s a move toward authenticity that follows on the heels of initiatives like Dove’s long-standing Real Beauty campaign, which showcases women with different body types. Norman de Greve, senior vice president and chief marketing officer at CVS Health, recently spoke to SheReports about the move.
Fiona Carter will focus on the telecom giant's work around gender equality and #SeeHer at this year's Cannes Lions, but tells THR about widening the commitment and putting together an Inclusion Playbook.
The numbers tell the story: In the past television season, women accounted for 21% of episodic TV directors — 16% white and a mere 5% women of color. That’s compared with 62% for white men and 17% for men of color. The statistics are moving in the right direction — it’s a double-digit increase over the previous year — but 50-50 parity is still far in the future.
Condé Nast’s Self announced Thursday the formation of a new partnership with The Players’ Tribune—the media platform for athletes by athletes launched by Derek Jeter in 2014—under which the two brands will produce a series of personal essays and videos celebrating women in sports.