Our Mission

Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.

Ad Gallery

Recent ads from #SeeHer marketers that celebrate gender equality.

#SeeHer Content

#SeeHer programming from our partners.

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Only 3% of ads show women in leadership positions.

28% of TV ads negatively portray women.

55% of adults believe that women are portrayed negatively in programming.

91% of women say that advertisers don’t understand them.

News Highlights

#SeeHer related issues in the news.