Our Mission

#SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S. Its mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.
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Featured #SeeHer Ads
Recent ads from #SeeHer marketers that celebrate gender equality.
#SeeHer Spotlight
Conversations with women leading the charge for a more accurate portrayal of women in entertainment, from Celebrity Page.

#SeeHer Spotlight, April 20

Celebrity Page TV

This week's #SeeHer Spotlight features world renown journalist and advocate Katie Couric. Never one to shy away from topics that initiate conversation and now as a #SeeHer advisory board member, Katie will continue to move the needle as she has done with gender identity in her documentary "Gender Revolution" and now with her new series "America Inside Out" taking on hot button issues that she hopes will open people's eyes to a new perspective.

#SeeHer Spotlight, April 13

The Celebrity Page

This week, #SeeHer Spotlight speaks with America Ferrera. Equal part actor and activist, America has long advocated for Latina actresses and is continuing to push ahead with the Move Mountains initiative to empower girls and young women to explore their abilities and possibilities. Her message is for everyone and it poses the question "in whatever I do how am I contributing?"

#SeeHer Spotlight, March 30

Celebrity Page TV

Today, the #SeeHer spotlight shines on Hoda Kotb. Recently named as the co-anchor of NBC's "Today" with Savannah Guthrie, Hoda's distinguished career as a journalist made her the obvious choice to assume the role. Respected by and endearing to fans and colleagues alike, Hoda is the embodiment of the words "Role Model" and "Inspiration."

#SeeHer Spotlight, March 16

The Celebrity Page

This week's #SeeHer Spotlight looks at female artists in the music industry who are dominating the charts across the spectrum from Pop to Hip-Hop.

News Highlights

Bloomberg Marks Launch of New Voices Initiative to Diversify Newsroom Sources

Bloomberg
20 April 2018

Bloomberg this week marked the launch of the news organization’s New Voices initiative which aims to build the definitive global database of women newsmakers in business and finance.

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The End Of An Era: 'Scandal' Changed The Way The World Watched Television, And How The World Viewed Black Women

Essence
20 April 2018

After seven seasons, Olivia Pope donned the white hat for the last time and we said goodbye to Scandal. While everyone fell in love with Liv, there was so much more to Scandal that showed Rhimes created it with us in mind.

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Tyne Daly Joins the Cast of CBS 'Murphy Brown' Reboot

LA Times
20 April 2018

Tyne Daly, who played Lacey in CBS' groundbreaking "Cagney and Lacey," about two female police detectives, is joining the cast of the planned reboot of "Murphy Brown." The network has ordered 13 episodes of the series as it approaches its 30th anniversary.

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CVS' New Photoshop-Free Beauty Ads Were Produced by Women

Glamour
19 April 2018

On Thursday, CVS kicked off its "Beauty in Real Life" campaign, which features a diverse cast of real women from all over the U.S. in un-retouched print and video imagery.

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New York City Launches $5 Million Grant Initiative For Women In Film & Theater

Deadline Hollywood
19 April 2018

New York City’s Mayor’s Office of Media and Entertainment has announced what it calls a groundbreaking series of initiatives targeting the underrepresentation of women in the entertainment industries, including the establishment of a $5 million fund to provide grants supporting film and theater p

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Television Network Blossom Creates Content for Multicultural Women

Black Enterprise
17 April 2018

There are tons of television networks that are heavily targeting multicultural female audiences like BET Her, OWN, and in many cases VH1, but we have yet to see a digital platform fully dedicated to delivering shows that are all about women of color, until now. Meet Blossom.

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#SeeHer Blog

If You Can See Her, You Can Tell Her Story

Congratulations to all our #SeeHer members, partners and supporters around the U.S. and beyond. The Wall Street Journal just called our movement “the industry standard for identifying and eliminating unconscious bias in advertising and programming.” And we’ve spent the first three months-plus of the New Year doing our best to earn that claim.

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CBS Cares Celebrates Women in STEM

March is Women’s History Month, and #SeeHer is all in on this global effort to celebrate the accomplishments of women. As part of our ongoing partnership with CBS, a special prime-time CBS Cares PSA campaign honoring the contributions of 12 amazing women activists and pioneers in STEM disciplines—science, technology, engineering, and math—will run throughout the month.

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2018 Begins with a Bang for #SeeHer Movement

In 2018, #SeeHer is evolving, growing in reach and impact and even geography, as the movement expands beyond the U.S. to the rest of the world. In January, #SeeHer 2.0 welcomed new members McDonald’s, CVS and Heineken; added new allies; launched new programs; and began to expand our movement beyond its b2b roots into the general market—and increasingly, gaining the support of fathers, brothers and sons.

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