Our Mission

#SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S. Its mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.
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Featured #SeeHer Ads
Recent ads from #SeeHer marketers that celebrate gender equality.
#SeeHer Spotlight
Conversations with women leading the charge for a more accurate portrayal of women in entertainment, from Celebrity Page.

#SeeHer Spotlight, April 13

The Celebrity Page

This week, #SeeHer Spotlight speaks with America Ferrera. Equal part actor and activist, America has long advocated for Latina actresses and is continuing to push ahead with the Move Mountains initiative to empower girls and young women to explore their abilities and possibilities. Her message is for everyone and it poses the question "in whatever I do how am I contributing?"

#SeeHer Spotlight, March 30

Celebrity Page TV

Today, the #SeeHer spotlight shines on Hoda Kotb. Recently named as the co-anchor of NBC's "Today" with Savannah Guthrie, Hoda's distinguished career as a journalist made her the obvious choice to assume the role. Respected by and endearing to fans and colleagues alike, Hoda is the embodiment of the words "Role Model" and "Inspiration."

#SeeHer Spotlight, March 16

The Celebrity Page

This week's #SeeHer Spotlight looks at female artists in the music industry who are dominating the charts across the spectrum from Pop to Hip-Hop.

#SeeHer Spotlight, March 9

Celebrity Page TV

The highly anticipated "A Wrinkle in Time" from filmmaker Ava DuVernay hits theaters today and the #SeeHer Spotlight looks at how the film with it's diverse, A-list and primarily female cast promotes the belief that "any of us can be a hero."

News Highlights

Weight Watchers Gets Its Own Makeover

New York Times
15 April 2018

Can Mindy Grossman, an F.O.O. (Friend of Oprah),make the weight-loss company relevant in the 21stCentury by turning it into a “wellness” company?

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Weight Watchers is Conducting an Agency Review

Ad Age
14 April 2018

"As we move toward becoming a global, purpose-driven brand, we are having conversations with potential partners who share our vision, and have the mindset and capabilities to bring our purpose to life," Chief Brand Officer Gail Tifford said in a statement.

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The Finance Issue

13 April 2018

Money talks, but who's listening? Research shows that women tend to have negative associations when it comes to finances, but given women's earning and spending power, companies are working to gain their trust — and dollars.

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5 Minutes With Katie Couric: The Veteran Broadcaster Explores America in her New Docuseries

The Washington Post
10 April 2018

#SeeHer Advisory Board member Katie Couric hits the airwaves with her new project, a six-part documentary series for the National Geographic Channel. "America Inside Out" begins airing at 10 p.m. April 11.

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11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Ad Week
09 April 2018

They’d risen together and supported each other as they overcame difficult odds to be The First—the first female and African-American chief executive at Starcom MediaVest Group, the first African American to serve as an IPG company officer, the first to launch a multicultural marketing group at Yo

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HP’s New Program Will Help Develop Talent and Send More Diverse Creatives to Cannes

Ad Week
05 April 2018

HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company’s ongoing push to promote diversity in the advertising industry. The #MoreLikeMe diversity initiative will invite 15 creatives from the U.S., U.K.

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#SeeHer Blog

If You Can See Her, You Can Tell Her Story

Congratulations to all our #SeeHer members, partners and supporters around the U.S. and beyond. The Wall Street Journal just called our movement “the industry standard for identifying and eliminating unconscious bias in advertising and programming.” And we’ve spent the first three months-plus of the New Year doing our best to earn that claim.

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CBS Cares Celebrates Women in STEM

March is Women’s History Month, and #SeeHer is all in on this global effort to celebrate the accomplishments of women. As part of our ongoing partnership with CBS, a special prime-time CBS Cares PSA campaign honoring the contributions of 12 amazing women activists and pioneers in STEM disciplines—science, technology, engineering, and math—will run throughout the month.

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2018 Begins with a Bang for #SeeHer Movement

In 2018, #SeeHer is evolving, growing in reach and impact and even geography, as the movement expands beyond the U.S. to the rest of the world. In January, #SeeHer 2.0 welcomed new members McDonald’s, CVS and Heineken; added new allies; launched new programs; and began to expand our movement beyond its b2b roots into the general market—and increasingly, gaining the support of fathers, brothers and sons.

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