Bank of America | A Commencement for America—tomorrow starts today.
Bank of America
Target | Congrats to our Graduating Team Members
IBM & COVID-19: Today isn’t a restart. It’s a rethink.
“We’re trying to make sure we have a lot more intersectionality [in our ads]. Equality is race, creed, disability, ability, religion...we need to start moving away from all these divisions.”
Chief Brand Officer, P&G; Co-Chair, SeeHer
“We are excited to be working with the ANA to garner additional brand participation with #SeeHerHearHer. There is strength in numbers and we are committed to this being a movement, not a moment.”
Global Consumer Chief Marketing Officer, Citi
"Women want to see themselves in advertising, whether that’s life stages, demographically, physically. I think it’s really critical that we portray diverse types of women and men."
Chief Brand Officer, WW; Co-Founder, SeeHer
“We’re definitely seeing a shift for very sexualized marketing to marketing that is more authentic to a brand and is more genuine to the actual product — and a lifestyle that’s more inclusive of all kinds of people and genders.”
Global Communications and Public Relations Director, Belvedere
“As a marketer, as a person, as a human, you want to see the world celebrating a broad set of people rather than something that’s very narrow and unattainable.”
Vice President of Marketing, Burt's Bees
“We thought just by including women, our ads would be more inclusive. Now we understand that it’s not just showing them but showing their role in more accurate ways that’s needed.”
Global Vice President, Marketing Culture & Capabilities, Anheuser-Busch
“Saying something meaningful requires not only diversity in the presentation of women, but also diversity of thought.”
Chief Marketing and Communications Officer and President Healthcare, Mastercard
“Working on our members’ behalf with SeeHer, we can help to realize a world in which women and girls see themselves as they really are, which is personally and professionally one of the highest honors for me.”
Chief Marketing Officer, USAA
“The most impactful step we took was to develop a gender equality index to help members look at their ads and see if there is unconscious bias in them as well as help us measure progress towards our goal. It’s called GEM, or the Gender Equality Measure.”
“With its great body of work, SeeHer has proven it drives members’ bottom-line growth, as well as being equally important for our culture. There is an incredible potential to drive widespread change that will benefit everyone.”
Nadine Karp McHugh
“I am a CMO at a Fortune 500 company. I recently went to buy a car and the salesperson asked me if I was allowed to buy the car without asking my husband.”
Chief Marketing and Public Relations Officer, Ally Financial
“Context and content matter. Unbiased advertising is proven to be more effective when it’s implemented alongside programming that also treats gender fairly.”
After hearing about George Floyd’s killing, I’ve been hurting. Feeling helpless. Unsure of exactly what to do. That is my least favorite feeling – feeling like I can’t do something the fix a problem. Or change the world.
The challenges we face in this profound, unprecedented time with the concurrent crises of the pandemic and its economic impact, along with the surge of emotion around the country following the recent unjust death of George Floyd, are all intertwined.
At its core, the explosively popular short-form video app TikTok is a platform built on trends: Different dances, songs and transformation challenges come and go, with seemingly little rhyme or reason to their popularity. But over the course of quarantine, TikTok’s mysterious algorithm has become a champion of something much more permanent by pushing all-female bands to the forefront of the platforms’ “For You” page.
Awards shows across the industry have been postponed, cancelled or held virtually since the coronavirus pandemic hit the United States in the spring, but not all of them. The MTV Video Music Awards are going forward, as was announced by New York governor Andrew Cuomo and MTV on Monday, June 29.
WW (formerly Weight Watchers) has made some changes to its agency roster, following a competitive review handled by MediaLink. "WW has designed a custom solution to deliver a dynamic media approach from brand through demand, supported by superior talent across a select set of agency partners," a WW spokesperson said.
UPDATED:MTV is holding off on this year’s MTV Movie & TV Awards for now, and is looking at moving the franchise to December for now on. The decision to move the event (rather than do a virtual edition) comes as it would have normally taken place this month.