Our mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote. #SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S.
Cisco is a B2B behemoth in the male-heavy network-infrastructure business. It’s also dedicated to using its marketing muscle to create depictions of smart, empowered women in its advertising. Karen Walker, the company’s chief marketing officer, recently spoke to SheReports about what motivates her to fight stereotypes and how a B2B brand can do that just as effectively as a consumer-facing one.
I’ve been in magazines for over 20 years. I’ve documented every trend, every cool party, every movie star, every new pair of shoes (I bought some of them, too). And that’s great, I’m lucky. But lately, as an editor, and as a woman, that isn’t enough.
#SeeHer was a major presence at the Cannes Lions International Festival of Creativity last week, arguably the most influential annual confluence of the marketing, technology, and content industries in the world.
The #SeeHer movement was born out of the need to address the persistent unconscious bias in the portrayal of women and girls in programming and advertising. The average age, race, and body type of the women depicted in content today represent just a small fraction of the female population.
Belvedere is a premium vodka made from Polish rye, and it's the only vodka in the broad Moët Hennessy portfolio. Anu Rao, Belvedere's global communications and public relations director, recently spoke to SheReports™ about changing perceptions of spirits and marketing in the #MeToo era.
For several years now there has been a rise in popular television shows that feature female-driven narratives and lead characters. We're also seeing a recent surge of women writing, directing and producing television shows and films in an historically male-dominated entertainment industry.
Reese Witherspoon will host a show called "Shine On with Reese," which will highlight what "inspires, motivates and gives joy" to female trailblazers as they share "their perspectives on ambition, work, family and hopes for the future."