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SeeHer Research

White papers, customized research and partner research examining the state of gender equality in media

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SeeHer Research Posts

2023 GEM Multiplatform Video Programming Report
SeeHer’s 2023 GEM® Multiplatform Video Programming Report highlights programming that consumers feel accurately portray women.
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White Paper
SeeHer & Horowitz Research on Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
Rewriting The Rules Of Authentic Gender Representation For Gen Z.
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White Paper
SeeHer Research and Member Report May 2023
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Health On Her Terms
A study conducted in partnership with WPP (through Mindshare and Grey) that reveals the way in which women are reflected in health and wellness media and advertising compared with the way in which they see themselves.
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White Paper
SeeHer and Ipsos Strive for More
Optimizing Predictive Creative Drivers to Improve Gender Equality In Advertising.
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White Paper
IRI GEM® Lift Study 2021 White Paper
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