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We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

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What is GEM®?

To help benchmark success, in 2016 SeeHer developed the Gender Equality Measure (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® has become the global measurement standard, measuring 300,000+ ads, representing 87 percent of worldwide ad spend.

  • Ads with positive GEM® scores drive purchase intent by 42% among total and female consumers.

  • Higher GEM® scores equal a 56% increase in brand reputation.

  • Positive ROI tied to high GEM® scores increase sales by 2 to 5x.

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Sources: ANA SeeHer | ABX, Q4/2017-Q2/2021, SeeHer GEM® Lift Study, IRI, ABX

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