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Impact & Results

Accurate Portrayals of Women & Girls in Media: Proven to be Good for Business

The results? Higher GEM® scores mean higher sales.

The results were conclusive. Ads with the highest sales lift had the highest GEM® scores. Creatives with GEM® scores greater than 100 drove lift of nearly two times compared to programs with GEM® scores of less than 100.

Esomar World Research
Press Releases | Sep 27, 2017

Association of National Advertisers and Advertising Benchmark Index Win 2017 ESOMAR Research Effectiveness Award

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Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

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