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We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

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Impact & Results

Accurate Portrayals of Women & Girls in Media: Proven to be Good for Business

Globally, women control $31.8 Trillion in consumer spending.

With women’s consumer power, today’s advertising should align with the real world. We must understand and respect women for all they are and all of their potential.

Women collaborating on laptop

An experiment in efficacy.

SeeHer in partnership with IRI analyzed sales data of participating marketers with layers of shopper, panel and store data from IRI Lift, along with viewership data to learn the sales impact of a GEM® scored ad campaign and programming. From this body of work GEM® Lift was created.

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The results? Higher GEM® scores mean higher sales.

The results were conclusive. Ads with the highest sales lift had the highest GEM® scores. Creatives with GEM® scores greater than 100 drove lift of nearly two times compared to programs with GEM® scores of less than 100.

Esomar World Research
Press Releases | Sep 27, 2017

Association of National Advertisers and Advertising Benchmark Index Win 2017 ESOMAR Research Effectiveness Award

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Sources: Yankelovich Monitor & Greenfield Online, SeeHer GEM Lift Study with IRI, 2020

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