Accurate Portrayals of Women & Girls in Media: Proven to be Good for Business
With women’s consumer power, today’s advertising should align with the real world. We must understand and respect women for all they are and all of their potential.
SeeHer in partnership with IRI analyzed sales data of participating marketers with layers of shopper, panel and store data from IRI Lift, along with viewership data to learn the sales impact of a GEM® scored ad campaign and programming. From this body of work GEM® Lift was created.
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The results were conclusive. Ads with the highest sales lift had the highest GEM® scores. Creatives with GEM® scores greater than 100 drove lift of nearly two times compared to programs with GEM® scores of less than 100.
Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.
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