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We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

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Unlock a deeper understanding of how your ads and programming performs vs GEM® norms

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Marc Pritchard

This is the piece of advice that I'd give everybody. Start testing using GEM® and hold yourself accountable.

Marc Pritchard, CBO, Procter & Gamble; Co-Chair, SeeHer

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Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

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