How We Work With Members

Unlock a deeper understanding of how your ads and programming performs vs GEM® norms

Activating GEM® is a turnkey process for members.

Members work with SeeHer's dedicated research team to ensure a seamless process. Ads are submitted to SeeHer for testing and members receive detailed results, typically within 10-20 business days. The four question GEM® module can be added to existing testing methodologies for pre-testing.

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What will you learn?

Learn how your ads perform vs. GEM® norms across pillars; how different demographic cohorts view your advertising; and, how you can create more effective content and drive your business forward.

Featured Quote

This is the piece of advice that I'd give everybody. Start testing using GEM® and hold yourself accountable.
Marc Pritchard, CBO, Procter & Gamble; Co-Chair, SeeHer

Research Available to Members

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GEM® STAT

GEM®: Winner of the 2017 ESOMAR Award

for excellence in ad effectiveness research

GEM® STAT

Globally, high GEM® scores increase brand reputation and purchase intent by double-digits

largest database of GEM® tested ads

GEM® STAT

2x to 5x incremental sales lift

in campaigns that accurately portray women and girls

Become a SeeHer Member

Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls. It's good for society and it's good for business.

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