Research | Aug 26, 2021
Women In Advertising: The power of positive representation for a better society and a more successful brand
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SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative Impact
In our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
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SeeHer Research SeeHer + ABX Modern Male Portrayal Infographic
Download the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version
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SeeHer Research Strive For More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
Strive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media...
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