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A study conducted in partnership with WPP (through Mindshare and Grey) that reveals the way in which women are reflected in health and wellness media and advertising compared with the way in which they see themselves.Share on LinkedInShare on FacebookShare on Twitter
SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative ImpactIn our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising... View Resource
SeeHer Research SeeHer + ABX Modern Male Portrayal InfographicDownload the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version View Resource
SeeHer Research Strive For More 2.0: The Female Portrayal Guide for Growth-Obsessed MarketersStrive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media... View Resource