We believe that media and technology can play a major role in how women and girls see themselves. We believe in the power this visibility will inspire in our world. And we believe that projecting truth and inclusiveness will benefit all people, everywhere.
It stands to reason that more women and girls will be inspired to reach their potential when the media they see is more inclusive of them. Today, the average age, race, and body type of women depicted represent just a small fraction of the female population. That means most women and girls have likely never seen themselves reflected in the media.
Together with industry leaders, we’re championing the movement to portray women and girls accurately so that the images and roles they see in the media mirror the real world. We will continue to showcase excellent work on this site that supports the #SeeHer mission.
The #SeeHer initiative is spearheaded by the Association of National Advertisers (ANA), the largest marketing and advertising association in the United States. The ANA makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. ANA membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. #SeeHer is part of the ANA’s Alliance for Family Entertainment (ANA AFE), the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms.