#SeeHer | Blog | Thought-Leaders on Gender Equality in Advertising and Media

13Jul

Using B2B Marketing to Portray Smart Women

Cisco is a B2B behemoth in the male-heavy network-infrastructure business. It’s also dedicated to using its marketing muscle to create depictions of smart, empowered women in its advertising. Karen Walker, the company’s chief marketing officer, recently spoke to SheReports about what motivates her to fight stereotypes and how a B2B brand can do that just as effectively as a consumer-facing one.

27Jun

Guest Blogger: InStyle Editor and #SeeHer Board Advisor Laura Brown

I’ve been in magazines for over 20 years. I’ve documented every trend, every cool party, every movie star, every new pair of shoes (I bought some of them, too). And that’s great, I’m lucky. But lately, as an editor, and as a woman, that isn’t enough.

25Jun

Cannes 2018

#SeeHer was a major presence at the Cannes Lions International Festival of Creativity last week, arguably the most influential annual confluence of the marketing, technology, and content industries in the world.

11Jun

Father’s Day’s Mother

On Sunday, June 17, we will celebrate Father’s Day across the U.S. But did you know that this annual recognition of male parenting was invented by a woman?

9Jun

Introducing the #WriteHerRight Blog Series

The #SeeHer movement was born out of the need to address the persistent unconscious bias in the portrayal of women and girls in programming and advertising. The average age, race, and body type of the women depicted in content today represent just a small fraction of the female population.