#SeeHer Blog

In case you missed it, we live streamed from The FQ Equality Lounge with 

We began the #SeeHer movement in 2016, aiming to reduce gender bias in U.S. advertisements and media by 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote.

Whatever you think of the Gillette Commercial on Toxic Masculinity, the ad brought global attention to a critical topic - boys and their role models.

Media defines culture, and culture defines change. Advertising can be a force for good, says Marc Pritchard, Chief Brand Officer at P&G. “Advertising and media affect perceptions, whether it’s positively or negatively. Why would we not want to live in a world that is equal?

The Association of National Advertisers launched the #SeeHer initiative two years ago to bust stereotypes