#SeeHer Blog

#ThisMama is about a mother—a very well-known one—going back to work. In showing Serena’s tenderness, ferocity, and vulnerability, we hope it becomes about all mothers and all parents doing amazing things.

Proctor & Gamble (P&G) is the world’s largest advertiser. Its Beauty & Grooming unit is a collection of household name brands — including Pantene, Herbal Essences, Olay, Gillette and Old Spice — that together do about $20 billion in annual sales. Kelly Vanasse is the chief communication officer for P&G Beauty & Grooming. She recently spoke to SheReports about using marketing messages to empower women and using a big advertiser’s power to make change.

Labor Day is our chance to kick back, reflect on all the progress we’ve made since the year began, and fire up the oven or barbecue for some satisfying holiday weekend dining. To make the most of this All-American tradition, we invited acclaimed lifestyle, food and travel expert Gigi Wilson to share with #SeeHer members her appreciation for the power of food and its ability to nourish and even enlighten us.

How would you like to increase your sales by 200%? That’s what #SeeHer member Georgia-Pacific earned for making one small change—making its famous Brawny® Man a woman. The switch was a direct result of insights the marketer gleaned from its experience at a #SeeHer bootcamp last year. For 18 months, #SeeHer members have been providing this unique—and uniquely useful—onsite training to their marketing teams, both internal and external. Created by #SeeHer co-founder Shelley Zalis and the #SeeHer team, boot camps are both inspirational and educational.

Crayola is a 115-year-old company that’s nearly synonymous with back-to-school. But even though it’s an iconic brand, it also manages to generate fresh excitement, especially with efforts like last summer’s retire-a-color campaign. Josh Kroo, Crayola’s vice president of marketing communications, recently spoke to SheReports about the challenges and opportunities of marketing a venerable brand, why inclusivity is important in its marketing and how to handle back-to-school at a company with huge market penetration.