#SeeHer Blog

We say leadership isn’t about age, it’s about action—and activating solutions for change. Shelley Zalis, CEO, The Female Quotient, and co-founder of #SeeHer, a movement to help more accurately portray women and girls in media, sat down with Caroline Leach, Vice President, Marketing Analytics, AT&T at the United State Of Women Summit in LA. Caroline shares how data will help drive equality, why accurately portraying women in ads is good for business, and how we can be change agents.

CVS Pharmacy made big news earlier this year when it announced that the company would no longer retouch images of women in its beauty marketing. It’s a move toward authenticity that follows on the heels of initiatives like Dove’s long-standing Real Beauty campaign, which showcases women with different body types. Norman de Greve, senior vice president and chief marketing officer at CVS Health, recently spoke to SheReports about the move.

Ally Financial launched 10 years ago, the first major player in the realm of all-online banking. Today, it’s a Fortune 500 company, offering a full range of banking services. Andrea Brimmer, Ally’s chief marketing and public relations officer, recently spoke to SheReports about attention-getting marketing and how banks talk to women.