In this session, we’re asking: are you maximizing your messaging to women? We hope so, as women influence over 85% of global consumer purchase decisions.
We also know that accurately representing women in advertising results in a 10X increase in sales lift, and yet only 16% say they are accurately represented.
Learn how to enhance your creative with SeeHer’s best practices, informed by the Gender Equality Measurement (GEM®) metric, the global gold standard for the industry. Join SeeHer for our first-ever creative best practices working meeting where you will leave with actionable insights for growing your business through the accurate portrayal and representation of women.
Includes lunch.
