Our Mission

#SeeHer is a movement led by the Association of National Advertisers (ANA), the largest marketing and advertising association in the U.S. Its mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.
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Featured #SeeHer Ads
Recent ads from #SeeHer marketers that celebrate gender equality.


Featured #SeeHer Programming
New #SeeHer content from our partners.

#SeeHer on Megyn Kelly Today


#SeeHer segment on Megyn Kelly Today, featuring Maame Biney - the first African-American woman to speed skate for Team USA in the Winter Olympics.

#SeeHer on Today


#SeeHer segment on NBC's Today, featuring Team USA 5-time Olympian snowboarder Kelly Clark.

#SeeHer Spotlight, February 9

Celebrity Page TV

Today, the #SeeHer spotlight shines on Brooke Shields. Brooke's long career began in modeling and soon segued into film and TV. She learned at an early age to advocate for herself and is spreading the message to her own daughters and all women; stand tall and be proud of who you are!

#SeeHer Spotlight, February 2

Celebrity Page TV

Today's #SeeHer Spotlight features WWE Chief Brand Officer Stephanie McMahon. Inspired by her mother, former WWE CEO Linda McMahon, Stephanie has focused on promoting women in the sport, elevating them to equal footing with the men and highlighting that there are no barriers to what women can do.

#SeeHer Spotlight, January 26

Celebrity Page TV

This week's #SeeHer spotlight recognizes award-winning filmmaker Ava DuVernay, who has long been an advocate for women and women of color, telling diverse stories while championing women in front of and behind the camera. Her body of work including her collaboration with Oprah Winfrey on "Queen Sugar" and her upcoming film "A Wrinkle in Time" represent major strides in advancing the movement.

#SeeHer on The Talk


Network partner CBS' The Talk added a new segment to the show, #SeeHer Stories of the Day. The first #SeeHer Stories of the Day highlights 89-year-old Daphne Selfe, who's been dubbed "the world's oldest supermodel".

#SeeHer Panel at CES 2018

#SeeHer, The Female Quotient

#SeeHer panel in The Girls' Lounge at CES 2018.

Panelists include:

Shelley Zalis, CEO, The Female Quotient & Co-Founder, #SeeHer
Stephen Quinn, Chair, #SeeHer
Susan Canavari, Chief Brand Officer, JP Morgan Chase
Sadira Furlow, Senior Director, Consumer Engagement, PepsiCo NA Nutrition
Anna Griffin, SVP, Corporate Marketing, CA Technologies
Carla Hassan, EVP, Global Chief Marketing Officer, Toys "R" Us
Nadine Karp McHugh, SVP, Omni Media & Creative Solutions, L'Oreal
Gail Tifford, VP, Media & Digital Engagement, Unilever & Co-Founder, #SeeHer
Andrea (Riley) Brimmer, Chief Marketing Officer, ALLY Financial

Gal Gadot Received #SeeHer Award at 23rd Annual Critics' Choice Awards

Critics' Choice Awards, The CW

#SeeHer honored Gal Gadot with the 2nd Annual #SeeHer Award at the 23rd Annual Critics’ Choice Awards, which aired on The CW on January 11, 2018.

#SeeHer Segment on CBS Sports' We Need to Talk

CBS, We Need to Talk

#SeeHer Advisory Board member & WNBA President Lisa Borders and #SeeHer Co-Founder & VP of Media & Digital Engagement for Unilever North America Gail Tifford discuss the #SeeHer movement and how sports can provide a platform to empower women.



Vanessa Hudgens receives #SeeHer Award At TEEN CHOICE 2017

2017 Kids’ Choice Sports #SeeHer Award, July 2017


Olympian Simone Manuel wins first Nickelodeon Kids’ Choice Sports #SeeHer Award.

"Dear Mama" - Pitbull, May 2016


Pitibull talks about writing his song “Castles Made of Sand” for his mother.

A Woman Did That – Rihanna


Rihanna is more than just one of the biggest pop stars in the world – she's a huge philanthropist.

News Highlights

CBS Launches ‘Eye Speak’ Empowerment Initiative for Women

21 February 2018

CBS has unveiled a corporate initiative dubbed Eye Speak designed to advance the careers of female CBS employees and open doors for talent across the industry.

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Lifetime Launches Digital Content Series “Her America”

21 February 2018

A+E Networks-owned cable channel Lifetime has launched a multi-platform digital content series that documents and celebrates real women from across America.

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NBC Gives #SeeHer Initiative Olympic Push

Broadcast & Cable
13 February 2018

Comcast NBCUniversal said it is supporting the Association of National Advertisers’ #SeeHer initiative during the Olympics with segments featuring women athletes.

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Unilever Pedges to Cut Ties with ‘Platforms that Create Division’

The Drum
12 February 2018

Unilever’s marketing chief Keith Weed is poised to address the IAB Annual Leadership Meeting where he will urge the digital media landscape to clean up its act, an initiative backed by the promise to sever ties with those it deems unethical.

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Madison Avenue Giants Press for Better Portrayals of Women on TV

07 February 2018

Like the movies, TV has long been obsessed with youth. But on a recent broadcast in January, CBS’ daytime program “The Talk” put the spotlight on a woman who was 89 years of age — and still working as a model. “Is there anyone in your life who is not a celebrity who you wish the world could see?” asked Julie Chen, one of the show’s co-hosts.

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Unilever marketer Gail Tifford joins Weight Watchers as brand chief

The Drum
05 February 2018

Weight Watchers has appointed Gail Tifford as chief brand officer to oversee the future of the diet company. Tifford joins from Unilever where she helped map the company’s digital roadmap as vice president of both media in North America and global digital innovation.

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#SeeHer Blog

2018 Begins with a Bang for #SeeHer Movement

In 2018, #SeeHer is evolving, growing in reach and impact and even geography, as the movement expands beyond the U.S. to the rest of the world. In January, #SeeHer 2.0 welcomed new members McDonald’s, CVS and Heineken; added new allies; launched new programs; and began to expand our movement beyond its b2b roots into the general market—and increasingly, gaining the support of fathers, brothers and sons.

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#SeeHer in 2017: A Recap of Our Milestones

In 2017, #SeeHer became the leading voice of our industry for accurate representation of girls and women in media.

Here are some highlights on what the movement accomplished last year.

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