#SeeHer related issues in the news.
Measurement is a game changer, says HP's global chief marketing and communication officer.
CBS took time during its upfront presentation to call attention to the #SeeHer initiative, which isn’t just about portraying female characters but doing so “accurately.”
Black women TV characters are leading shows into a more representative future. Scandal just ended a historic, epic run after seven seasons of twisty drama. D.C.
The ladies of 19th and Park, a creative marketing company are currently shaking up the male-dominated advertising industry, through their fresh take on video, social and experimental content.
Unilever’s chief marketing and communications officer, Keith Weed is to receive the Lifetime Achievement Award at this year’s The Drum Marketing Awards.
Marketing to girls is not about being pink, it's about creating products that encourage and empower them, truly reflecting the dynamic and changing world we live in today,
Marc Pritchard, who has been with P&G since 1982, offers his thoughts on TV-network efforts to lighten primetime commercial loads and spells out why next fall’s shows need to reflect more diversity to win his company’s support.
As the reign of Peak TV continues, there are countless fantastic episodes of television to choose from in 2018 alone.
Director Alma Har’el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes to directing ads.
Just a week and a half before she’ll kickoff broadcast upfront week with NBCUniversal’s annual event at Radio City Music Hall, the company’s ad sales chief Linda Yaccarino just added a presidential appointment to her crowded upfront plate.
Pauley Perrette reflects on the influence the character has had on audiences — specifically young girls.
The flower delivery service has certainly produced tear-jerker commercials around this particular holiday before. But this campaign, which introduces the tagline “Love Makes a Mom,” should come with its own box of Kleenex.