In the best of times, sports has the power to excite and inspire, to entertain, engage and even unite. But 2020 has been anything but the best of times. Covid-19 impacted sports early and profoundly, and social injustice left an indelible mark both on and off the field. Still, Adweek’s Most Powerful Women in Sports honorees found ways to influence, innovate and raise the bar for their brands and for fans at a time when we needed sports most.
