Budweiser is dipping its toe into branded content with a documentary that takes a real-life look at its brewing process. 

Created by Ace Content, a sister company to Budweiser agency Anomaly, the film is called “Kings of Beer” and centers on a group of elite brewmasters from 65 breweries and 23 countries, following them as they battle it out in an intense competition to brew the best American Lager. It also features cameos from beer aficionados Aisha Tyler, Jay Chandrasekhar and Michael Voltaggio.