NEW YORK – March 2, 2018 – This March, in honor of Women’s History Month, CBS Corporation and the Association of National Advertisers’ (ANA) #SeeHer initiative will pay tribute to 12 trailblazing women who have contributed to the fields of science, technology, engineering and math (STEM), by airing a series of CBS Cares PSAs in primetime on the CBS Television Network. These PSAs will also be featured on cbscares.tv, SeeHer.com and other CBS websites and shared on social media. In support of #SeeHer and Women’s History Month, several member companies of the ANA will be sponsoring these extended PSAs.
“I’m so pleased to be celebrating these incredible women who have broken barriers and accomplished so much in the science, tech, engineering and math industries,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. “We hope that their success stories help to encourage young girls to become the next generation of female leaders in STEM. By showcasing powerful women in diverse roles, we’re truly highlighting the mission of #SeeHer – if you can see her, you can be her.”
Working with the ANA, CBS produced these PSAs as part of an ongoing partnership to support #SeeHer and its mission to portray girls and women in media accurately. The women in the spotlight of this campaign are prime examples of what it means to challenge and overcome stereotypes and biases in their industries – and of what it means to succeed.
“This partnership and these messages of empowerment are the latest examples of CBS’ long term commitment to diversity and inclusion,” said Josie Thomas, Executive Vice President, Chief Diversity and Inclusion Officer, CBS Corporation. “This campaign is a continuation of our Company’s ongoing efforts to create and promote awareness about the unlimited opportunities for women to impact our society.”
The campaign consists of five 25-second spots with CBS stars Maria Bello (NCIS), Téa Leoni and Sara Ramirez (MADAM SECRETARY), Aisha Tyler (CRIMINAL MINDS) and Julie Chen, Eve, Sara Gilbert, Sharon Osbourne and Sheryl Underwood (THE TALK), celebrating the accomplishments of activists and pioneers in engineering, medicine, aeronautics and genetics, among other fields.
“We are delighted to partner with CBS on this important PSA campaign during Women’s History Month,” said Bob Liodice, Chief Executive Officer, ANA. “These PSAs represent inspiration and demonstrate the power of media to help girls and women see what is possible. This campaign exemplifies our SeeHer movement. We are extremely proud to be a part of it and of the ANA members who are supporting it.”
Women to be honored in the 2018 Women’s History Month CBS Cares PSA campaign include:
Erica Baker, Engineer
Aisha Bowe, Aerospace Engineer
Rumman Chowdhury, PhD, Data Scientist
Patricia D’Amore, PhD, Research Scientist
Knatokie Ford, PhD, Biomedical Scientist
Olivia Hallisey, Inventor
Jo Handelsman, PhD, Molecular Biologist
Grace Hopper, Computer Scientist
Rosalyn LaPier, Ethnobotanist
Amy Orsborn, Bioengineer
Pardis Sabeti, PhD, Computational Geneticist
Diana Trujillo, NASA Engineer
About CBS Cares:
At the heart of the CBS Corporation’s Public Service commitments are the multi-award-winning CBS Cares PSA campaigns, which usually feature talent from CBS entertainment, news, and sports programming. Each year over 175 million viewers see one or more of the CBS Cares campaigns. These embrace causes that are important to millions of Americans — none more important than the annual tradition of honoring trailblazing women during Women’s History Month in March. CBS Cares was also proud to mark the 50th anniversary of the Equal Pay Act, signed into law by President Kennedy.
To learn more about CBS Cares, visit cbscares.tv.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most-recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, and CBS EcoMedia. For more information, go to www.cbscorporation.com
About the #SeeHer Movement
Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) Alliance for Family Entertainment (AFE) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient, after the Obama administration announced the elimination of gender bias in media as critical to the nation’s future. The #SeeHer initiative’s mission is to accurately portray all women and girls in media by 2020, the 100th anniversary of women winning the right to vote in the U.S. For more information, visit www.Seeher.com, and follow us on Facebook, Instagram, and Twitter
About the Association of National Advertisers (ANA)
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors.Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities. For more information, www.ana.net, follow us on Twitter, or join us on Facebook.
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