Disney at Target

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership.

At D23 expo, Disney’s bi-annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with 40 more coming by October 2020, plus a Disney experience on Target’s website.