Meredith set to unveil expanded IGTV slate at next weeks NewFronts. Other priorities on tap at Meredith include the #SeeHer initiative, for which a full slate of programming is coming, Newman says. (According to a 2014 study, 91% of women said advertisers didn’t understand them. #SeeHer aims to rectify this by increasing the accurate portrayal of females in U.S.
Industry News: Tubefilter | Apr 25, 2019