![Harry Potter](https://www.seeher.com/wp-content/uploads/2020/12/HP-chamber-of-secrets-CONTENT-2020-1.jpg)
Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce the typical number of national ads by more than a half-hour across the movie’s three-hour run.