Katie Couric, Busy Philipps and others star in Olay’s 30-second Super Bowl spot. The teasers close with the hashtag #MakeSpaceForWomen, and there’s a charitable element with the spot, too: Olay will donate $1 for every tweet that uses that hashtag and tags @OlaySkin during the Super Bowl (up to $500,000) to the women in STEM organization Girls Who Code.
