Citi's Jennifer Breithaupt

On the heels of Citi announcing a concert with Madonna as part of its efforts to advance gender equality in the music industry, Campaign US caught up with the company’s fierce marketing leader, Jennifer Breithaupt.

“As one of the most powerful brands in the world, Madonna has long advocated for gender equality and we couldn’t be more thrilled to bring our card members this incredibly special experience,” said Breithaupt, Citi’s global consumer CMO, earlier this month.