Skip To Content

We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

 Watch Here
  • SeeHer In Action
    • Women in masks elbow bumping

      By projecting authentic, real-life portrayals of women and girls, we can create a better world

      SeeHer In Action
    • Colleagues Problem Solving At Computer Together

      Ongoing initiatives to drive accurate portrayals of women and girls across key areas of focus

      Our Initiatives
    • Ad Gallery
    • Content Gallery
    • Events
    • Press Releases
  • What is GEM®?
    • Colleagues brainstorming in a tech start-up office

      What is GEM®?

      The first data-driven methodology for identifying gender bias in advertising and programming

      Learn More
    • Woman in city landscape

      How We Work With Members

      Unlock a deeper understanding of how your ads and programming perform vs GEM® norms

      Learn More
    • Two women in street urban environment

      Our Impact

      Research shows that bias-free messaging increases sales, brand reputation and ROI

      Learn More
  • Insights and Tools
    • Three girls looking at iPhone

      Research

      White papers, customized research and partner research examining the state of gender equality in media

      Learn More
    • Business People Listening to the Speaker at a Conference

      SeeHer Marketing Essentials Toolkit™

      A comprehensive turn-key set of data, insights and tools to help create a more gender equal society and a more effective business ecosystem

      Learn More
    • Working from home, woman meets with colleagues via video conference

      Events

      Conversations on advancing gender equality in marketing, advertising, media, and entertainment

      Learn More
  • About
    • Our Mission
    • Who We Are
    • Newsroom
  • Blog
  • Membership

    Join a collective of 7,250+ brands united to move gender equality forward in marketing, advertising, media, and entertainment

    Become a SeeHer Member
    • Existing Members
      Login
    • Member Signup
      Create an Account
Industry News: Variety | Feb 11, 2020

Oscars’ Corporate ‘Feminism’ Isn’t Empowering — It’s Condescending

Brie Larson, Sigourney Weaver, and Gal Gadot at the Oscars; Credit: Rob Latour/Shutterstock

Corporate feminism tends to smooth the edges off the movement’s radicalism by frantically waving pink pompoms in our faces, turning the idea of “girl power” into an aesthetic.

  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn

Recent
News

  • SeeHer In Action
    • The Movement
    • Initiatives
    • Ad Gallery
    • Content Gallery
    • Events
  • What is GEM®?
    • Overview
    • How We Work With Members
    • Our Impact
  • Insights and Tools
    • SeeHer Research
    • SeeHer Marketing Essentials Toolkit™
    • Events
  • About
    • Our Mission
    • Who We Are
    • Newsroom
  • Blog
    • Blog
    • Membership Login

The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

© Copyright SeeHer 2020. All Rights Reserved.

  • Privacy Policy
  • Terms of Use
Become a Member
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

SeeHer
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!