![YouTube influencers Bailey and Brooklyn McKnight for Johnson & Johnson's Clean & Clear; Credit: Johnson & Johnson](https://www.seeher.com/wp-content/uploads/2020/12/johnsons-cnc-1.jpg)
Influencer marketing is clearly here to stay, and brands — including giants like Procter & Gamble, Clorox, and L’Oréal — are investing more because of evidence that it may work better than conventional ad creative.
Influencer marketing is clearly here to stay, and brands — including giants like Procter & Gamble, Clorox, and L’Oréal — are investing more because of evidence that it may work better than conventional ad creative.