Secret Stays Fresh Longer ad

Procter & Gamble is making an audible stand for gender equality by committing itself to the use of “100% women-made” music in future campaigns from 2020 for its Secret deodorant brand. The pledge kicks off with a search for 250 aspiring female singers, songwriters and producers, in an effort to redress an imbalance where women make up just 17% of artists, 12% of songwriters and 2% of producers.