In his two years in the role, Dunkin’ Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).
As part of our upcoming report on the future of the CMO, Weisman spoke to us about partnership transformations, meeting consumers where they’re located, and of course—coffee.
