During the virtual event, Tina Perry, OWN TV Network & OTT Streaming President, accepted the award, which honors a television show breaking gender stereotypes in storytelling.

NEW YORK, APRIL 19, 2022 – Today, during the fourth annual SeeHer SheFront, SeeHer (SeeHer.com), the leading global movement to eliminate gender bias in advertising and media since 2016, presented their Programming Award to OWN: Oprah Winfrey Network in honor of the drama series All Rise. Tina Perry, OWN TV Network & OTT Streaming President, accepted the award, which honors a primetime program that pushes boundaries on changing stereotypes and recognizes the importance of women and girls in media. Past honorees include NBC’s This Is Us and CBS’s Madam Secretary.

Returning this June, the all-new third season of All Rise features a talented ensemble cast led by Simone Missick, who also serves as an executive producer this season alongside showrunner and executive producer Dee Harris-Lawrence, and executive producers Emmy® winner Michael M. Robin and Len Goldstein. This series is produced by Warner Bros. Television for OWN.

Tina Perry said, “We are delighted to give a home to All Rise, whose characters reflect our audience with powerful affirmation. OWN and SeeHer both deeply value creating authentic storylines and role models through television, and we are honored to be in partnership on this important mission.”

The award honoree is determined by scores from the Gender Equality Measure (GEM®), the first data-driven methodology that identifies gender bias in advertising and media. GEM was developed by SeeHer in 2016 and has become the industry standard, measuring 180,000+ ads and representing 87 percent of worldwide ad spend.

The fourth annual SeeHer SheFront brought together SeeHer members and the marketing community to highlight programming that advances female-forward content and showcase how female representation has become a key strategic focus of media entities. Global media leader Oprah Winfrey, CEO, OWN: Oprah Winfrey Network, kicked off the event with a brief welcome on the power of storytelling.

Winfrey said, “At OWN, we believe all individuals should see themselves reflected in media and entertainment with a sense of authenticity, accuracy and integrity, and understand why the work SeeHer is doing is crucial.”

SeeHer media members including A&E Networks, AMC Networks, Disney, Dotdash Meredith, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery presented on how they are supporting SeeHer’s mission to increase the accurate portrayal of women and girls in media. The audience also heard from Marc Pritchard, CBO, Procter & Gamble; Fiona Carter, CMO, Goldman Sachs; Co-Chair, SeeHer; Lorenzo Larini, CEO, IPSOS North America; Shelley Zalis, CEO, The FQ; Co-Founder, SeeHer; Latha Sarathy, Chief Research Officer, ANA; and Bob Liodice, CEO, ANA.

For the first time in its four-year history, the 2022 SeeHer SheFront took place during the Association of National Advertiser’s (ANA) Annual Global Day of Learning. The industry-wide deep dive on media and marketing included live workshops, self-styled learning opportunities, and expert-led instruction focused on media and advertising.

About SeeHer
SeeHer is the leading global movement of media, marketing and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer has expanded its verticals to include sports (SeeHer in Sports) and music (SeeHer Hear Her). To help marketers benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® shows that content accurately portraying females dramatically increases both purchase intent and brand reputation and has quickly become the industry standard.

About The Association of National Advertisers (ANA)
The mission of the Association of National Advertisers (ANA) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand and the magnetism of the channel. OWN is a leading destination for premium scripted and unscripted programming from today’s most innovative storytellers. OWN connects with its audience wherever they are, inspiring conversation among a global community of like-minded viewers on social media and beyond. Launched on January 1, 2011, OWN is a joint venture between Harpo, Inc. and Warner Bros. Discovery. The venture also includes award-winning digital platform Oprah.com. Access OWN anytime on http://WatchOWN.tv or across mobile devices and connected TVs.

Press Inquiries:
Andrea Holland, Wolf-Kasteler Public Relations

Jamila Osouna, OWN: Oprah Winfrey Network