Selena Gomez

Today, Selena Gomez joins the likes of Rihanna, Kylie Jenner and Lady Gaga in the world of celebrity-founded beauty brands, with the launch of Rare Beauty.The brand is focused on cosmetics and related accessories, debuting with 20 products in its repertoire, including foundation and concealer in 48 shades—eight more than the groundbreaking 40 that Rihanna’s brand, Fenty, launched with in 2017.