Campaign gets the full skinny from PJ Pereira about filming one of the few big production ads of this COVID-19 season.
In the best of times, Stella Artois’ new summer campaign had all the ingredients of a complicated production.
Celebrities, multiple locations, indoor and outdoor sets, choreographers, professional dancers, and a creative brief to both support a global brand message and also inspire U.S. consumers were just a few of the logistics that ad agency Pereira O’Dell had to handle.
