Vodafone joins SeeHer

Brings GEM®™ groundbreaking bias-measuring metric to ads

International telecom and technology service provider Vodafone Group plc is the newest member of SeeHer, the Association of National Advertisers’ leading global movement for gender equality in advertising and media. Vodafone joins a powerful collective of 1,000-plus top brands that control $100-plus billion in worldwide ad spend.