Walmart + Sign outside

Somewhere out there, Jeff Bezos must be blushing: Walmart confirmed it is developing an Amazon Prime-like membership program called Walmart+.

A spokesperson declined to provide additional details, but Recode, which first reported the news, said the service could launch as early as March and will supplant Walmart’s Delivery Unlimited service, which offers limitless grocery delivery for $98 a year and expanded to 200 metro areas in September 2019.