The “Different Kind of Membership” campaign features 22 families “as diverse as the customers we serve,” says William White, chief marketing officer of Walmart U.S., in a blog post. The commercials were created by husband-and-wife filmmaking duo Daniel and Katina Mercadante, who were embedded with the families to create documentary-style ads showing what they did with the time and money saved when given an early chance to try Walmart.
