The World Cup Champions

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women’s World Cup, exceeding expectations. The flood of ad dollars highlights the appeal of the tournament on Madison Avenue and its ability to drive revenue for TV networks.

Ad-tracker Kantar said that the Women’s World Cup, which the U.S. team won in July, brought in an estimated $96 million, more than double the company’s earlier estimate of $43 million.