In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, we will highlight the value that brands have been capturing over the last five years by investing in gender equality in their advertising campaigns. Through a partnership with SeeHer and Circana, brands have started to appreciate how gender equality in advertising can drive sales growth, leveraging GEM® Lift analysis.

Download full whitepaper here.