SeeHer in partnership with IRI analyzed sales data of participating members with layers of shopper, panel and store data from IRI Lift, along with viewership data, to learn the sales impact of GEM® scored ad campaigns and programming.
Marketing Essentials Toolkit™ | Nov 23, 2020
GEM® Lift with IRI
Recent
Resources
-
SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative Impact
In our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
View Resource -
SeeHer Research SeeHer + ABX Modern Male Portrayal Infographic
Download the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version
View Resource -
SeeHer Research Strive For More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
Strive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media...
View Resource