SeeHer in partnership with IRI analyzed sales data of participating members with layers of shopper, panel and store data from IRI Lift, along with viewership data, to learn the sales impact of GEM® scored ad campaigns and programming.
Marketing Essentials Toolkit™ | Nov 23, 2020
GEM® Lift with IRI
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SeeHer Research SeeHer 1H’2025 Business Review
This mid-year report reveals new growth opportunities for members, highlights SeeHer’s expanding influence across powerful platforms, and—for the first time—introduces groundbreaking research on the effectiveness of male characters in advertising. Discover how SeeHer is shaping the future of portrayals in...
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SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative Impact
In our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
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SeeHer Research SeeHer + ABX Modern Male Portrayal Infographic
Download the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version
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