Join a collective of 7,250+ brands united to move gender equality forward in marketing, advertising, media, and entertainment Become a SeeHer Member
SeeHer in partnership with IRI analyzed sales data of participating members with layers of shopper, panel and store data from IRI Lift, along with viewership data, to learn the sales impact of GEM® scored ad campaigns and programming.Share on LinkedInShare on FacebookShare on Twitter
SeeHer Research Strive For More 2.0: The Female Portrayal Guide for Growth-Obsessed MarketersStrive for More 2.0, a research collaboration with SeeHer member, Ipsos, reveals tried and true, as well as new and unexpected creative effectiveness drivers behind advertising portrayals, diving deeper into the nuances that resonate and deliver brand, purchase and media... View Resource
SeeHer Research SeeHer 1Q’25 Business ReviewIn this quarterly business review, we highlight how our partnership is not only elevating your brand’s creative performance but also contributing to a larger movement of growth and innovation in the industry. This report outlines key findings, proven strategies, and... Become a Member to Download
SeeHer Marketing Essentials Toolkit™ SeeHer in Health Best Practice GuideSeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build... Download the File