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A study conducted in partnership with WPP (through Mindshare and Grey) that reveals the way in which women are reflected in health and wellness media and advertising compared with the way in which they see themselves.Share on LinkedInShare on FacebookShare on Twitter
SeeHer Research Strive For More 2.0 – Industry LearningsIn the second installment of our three-part series with Ipsos, we explore how evolving consumer perceptions are reshaping the portrayal of women and girls in advertising across industries. Backed by GEM® data and creative effectiveness scores, this whitepaper offers marketers... View Resource
SeeHer Research SeeHer 1H’2025 Business ReviewThis mid-year report reveals new growth opportunities for members, highlights SeeHer’s expanding influence across powerful platforms, and—for the first time—introduces groundbreaking research on the effectiveness of male characters in advertising. Discover how SeeHer is shaping the future of portrayals in... Become a Member to View
SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative ImpactIn our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising... View Resource