

Join a collective of over 7,000 brands united to drive business growth in marketing, advertising, media, and entertainment.
Become a Member Company NowIn the second installment of our three-part series with Ipsos, we explore how evolving consumer perceptions are reshaping the portrayal of women and girls in advertising across industries. Backed by GEM® data and creative effectiveness scores, this whitepaper offers marketers...
View ResourceThis mid-year report reveals new growth opportunities for members, highlights SeeHer’s expanding influence across powerful platforms, and—for the first time—introduces groundbreaking research on the effectiveness of male characters in advertising. Discover how SeeHer is shaping the future of portrayals in...
Become a Member to ViewIn our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
View ResourceWe don't support Internet Explorer
Please use Chrome, Safari, Firefox, or Edge to view this site.