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Become a Member Company NowThis mid-year report reveals new growth opportunities for members, highlights SeeHer’s expanding influence across powerful platforms, and—for the first time—introduces groundbreaking research on the effectiveness of male characters in advertising. Discover how SeeHer is shaping the future of portrayals in...
Become a Member to ViewIn our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
View ResourceDownload the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version
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