SeeHer has partnered with top marketers from Abbott and CVS Health and healthcare marketing thought leader Cassandra Sinclair, to provide best practices for engaging with and representing women in the full spectrum of healthcare marketing. The guide aims to build brands that accurately and authentically represent women, recognizing the complexity of their lives and empowering them to make informed health decisions. Health is personal, and brands that connect with women in their wellness journeys see significant success, with spending increasing by up to 500%.
SeeHer in Health Best Practice Guide
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OnlySeeHer Research GEM Multi Platform Video Programming Research Report – July 2024
The 2024 SeeHer GEM® Multiplatform Video Programming Research Report is the most comprehensive report of linear and streaming content measured through the GEM® methodology, the global gold standard for measuring gender representation and portrayal in ads and content. It is...
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SeeHer Research 2024 GEM® Lift Study
In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, we will highlight the value that brands have been capturing over the last five years by investing in gender equality in their...
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SeeHer Research SeeHer + dentsu Global Perceptions of Progress on Gender Equality
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found across the five...
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