In the second installment of our three-part series with Ipsos, we explore how evolving consumer perceptions are reshaping the portrayal of women and girls in advertising across industries. Backed by GEM® data and creative effectiveness scores, this whitepaper offers marketers deep, category-specific insights into what drives impact, including shifts in portrayal effectiveness, the presence and absence of key female roles, and standout examples of best-in-class representation. Discover actionable strategies to elevate your brand’s attention, sales and representation, with intention and nuance.
Download full whitepaper here.
