The Fragile (im)balance: How Media & Brand Narratives Can Support Women In Times of Crisis
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OnlySeeHer Research SeeHer 1H’2025 Business Review
This mid-year report reveals new growth opportunities for members, highlights SeeHer’s expanding influence across powerful platforms, and—for the first time—introduces groundbreaking research on the effectiveness of male characters in advertising. Discover how SeeHer is shaping the future of portrayals in...
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SeeHer Research SeeHer + ABX – Missing The Modern Man In Ads?: How to Evolve Male & Female Interactions to Drive Creative Impact
In our 2025 ANA SeeHer Brand Master’s workshop session, we asked, are you maximizing your messaging to women? What role could male characters play in how female characters are perceived in ads? Are we missing the modern man in advertising...
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SeeHer Research SeeHer + ABX Modern Male Portrayal Infographic
Download the SeeHer + ABX Male Portrayal Framework quick reference infographic for insights and best practices on how to modernize portrayals of men in advertising. Download: Modern Male Advertising Portrayal Framework Infographic-final version
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