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Join a collective of 7,250+ brands united to move gender equality forward in marketing, advertising, media, and entertainment.

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Our mission is to increase the accurate representation of women’s health and wellness in marketing, media, and entertainment. ​

History has shown that in times of crisis, the limited progress in gender equality that has been made is at risk of reversal. By decades. Now more than ever, it is critical for content to authentically represent the people it serves, especially women and marginalized groups who have been hit hardest by COVID-19 and pervasive social and racial injustice. Ensuring gender and intersectional equality is embedded into marketing, advertising and media plans is essential.

Featured Quote

Consumers want content reflecting women in their multiplicity, with diverse needs and experiences, rather than monolithic storytelling. When it comes to depictions of women’s health and wellness, there is much work to be done.

Christine Guilfoyle President, SeeHer ANA

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