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We’re not done until all women and girls see themselves in their fullness and potential. Tell us why you’re#NotDoneYet.

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SeeHer
In Sports

Our mission is to improve the portrayal and increase the visibility and distribution of women in sports.

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It's time to level the playing field.

4%

of sports media coverage is dedicated to women’s sports.

>1%

of sports sponsorship dollars are committed to women's sport.

10%

share of female sports journalists.

44%

of all athletes are women.

~50%

of all sports fans are women.

84%

of fans are equally interested in watching women's sports.

Over 80%

of consumers believe women's representation in professional sports is important to furthering equality.

It's more than a game.

Girls and women who play sports have increased self-esteem, more positive body image, lower depression levels and greater confidence.

The lack of representation of female sports role models is a significant reason why girls dropout of sports at 2x the rate of boys.

Studies show an overwhelming correlation between sports participation and business success: 96% of female c-suite executives played sports.

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I'm not the next Usain Bolt or Michael Phelps. I'm the first Simone Biles.

Simone Biles

If you can see her, you can be her. TM

#SeeHer & The Female Quotient go Live from The FQ Equality Lounge during NBA All-Star Weekend!
Feb 17, 2019

#SeeHer & The Female Quotient go Live at The FQ Equality Lounge during NBA All-Star Weekend!

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Context and content matter. Unbiased advertising is proven to be more effective when it's implemented alongside programming that also treats gender fairly.

Fiona Carter, CMO, Goldman Sachs; Co-Chair, SeeHer

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The SeeHer in Sports Scorecard Powered by AT&T is a three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.

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#SeeHer In Sports

Sources: Women's Sports Foundation; Ernst & Young & espnW; UN Educational; Tucker Center for Research on Girls and Women in Sports; Statista; Dentsu International

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