During this unprecedented time in history, we cannot lose ground on the progress made towards gender and intersectional equality in marketing, advertising, media and entertainment.

The UN recently warned that the coronavirus pandemic “is having devastating social and economic consequences for women and girls” that could reverse limited progress toward gender equality over the last 25 years. Additional data shows that the disparities that existed before the pandemic have been amplified.

Big issues demand big solutions.

It is essential to continue to move forward on eliminating gender bias in advertising and media.  As we emerge into a “new normal,” it is critical that we have equality built into advertising and marketing plans.

SeeHer’s coalition of 2000+ marketers offers an historic, unmatched opportunity to use its united power to support and reinforce the vital importance of moving forward to achieve gender equality in media during and after COVID-19.

To help navigate, we have created #SeeHerFORWARD Marketing Essentials, a comprehensive turn-key set of data, insight, and tools to help marketers move forward toward a better society and a more effective business ecosystem. Gender equality is good for society. And good for business.

To access #SeeHerFORWARD Marketing Essentials contact mtilghman@ana.net