Before we all head into a long weekend to feast, watch football, and enjoy family and friends, we wanted to share a few of the bountiful things we are thankful for because of your commitment to increasing accurate portrayals of girls and women in advertising and media.
Breakthrough for GEM®™ Advertising
In total, more than 100,000 ads have been scored with the GEM®™, our Gender Equality Measure™. Our breakthrough bias-busting tool is now the industry’s global gold standard for measuring gender equality in media. And according to our 2019 SeeHer Member Survey, 73% of members have instituted GEM®™ in your organizations.
SeeHer Content and Partners
Syndicated TV show Celebrity Page aired its 100th SeeHer Spotlight segment. SeeHer and SAG-AFTRA came together in a new alliance to increase realistic portrayals of women and girls in content. SeeHer Board Advisor Katie Couric and Meredith’s People magazine announced a 52-week series of shorts, branded SeeHer Story, which highlight women in history. And we announced a multi-pronged partnership between SeeHer and the Oprah Winfrey Network (OWN) to encourage and empower brands to apply an intersectional lens in ads and entertainment media so that more Black women can see themselves authentically reflected in content.
With co-chairs Marc Pritchard, chief brand officer, P&G; and Fiona Carter, chief brand officer, AT&T Communications, we continue to grow the collective. We have added many new members, including Dunkin’ Brands, General Mills, MassMutual, Google, Revlon, Target, WWE, and Vodafone (our first non-U.S.-based member).
The movement has expanded into new verticals with #SeeHerInSports, dedicated to increasing the visibility, distribution, and portrayal of women and sports and to amplifying the important role women play in men’s sports; and #SeeHerHearHer, a music industry initiative to support female musicians and women working at all levels of the business.
Stellar Board Advisors
TV host, sports commentator, and NFL Hall of Famer Michael Strahan became our first male Advisory Board member. He was followed by legendary Notre Dame Women’s Basketball Head Coach Muffet McGraw and actor, producer, and activist Yara Shahidi. All joined the bench of a stellar board that also includes journalist Katie Couric, actress and activist Geena Davis, InStyle Magazine Editor-in-Chief Laura Brown, former WNBA CEO Lisa Borders, and acclaimed literary agent Jennifer Rudolph Walsh.
Like we said, a lot to be grateful for. But mostly we want to thank all of you for being part of our vital and growing movement. You are the reason we succeed.
Happy Thanksgiving, everybody!