New York, NY, December 5, 2022 – Earlier today, the Association of National Advertisers (ANA) announced the appointment of Christine Guilfoyle to president, SeeHer. SeeHer is the leading global collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are.
Guilfoyle has been with the company since 2021 in the role of executive vice president, membership. During that time, SeeHer’s global membership increased to more than 7250 brands. She helped members embed SeeHer’s expansive portfolio of tools, measurement, best practices, and trackers into their workstreams; led member support of SeeHer key initiatives, SeeHer in Sports and SeeHer Hear Her, and launched SeeHer Health.
“Christine has done a magnificent job expanding the movement, evolving member benefits and driving engagement,” said Bob Liodice, CEO, Association of National Advertisers. “This new role is the natural extension of her expertise.”
“Professionally, as a woman who has spent her career leading women empowering media brands, and, personally as a mom of two daughters, I was an avid fan of SeeHer’s mission long before joining the organization,” added Christine Guilfoyle. “I’m energized with the new role and invigorated with where we can take the global movement. It has never been more important to utilize the vast power of marketing and entertainment to ensure accurate representation. I believe whole heartedly if you can see her, you can be her.”
Prior to joining SeeHer, ANA, Guilfoyle held strategic leadership roles at women’s lifestyle brands like Better Homes & Gardens, Martha Stewart Living, EveryDay with Rachael Ray, Shape, and More, with a focus on leading, transitioning, launching, and expanding multi-channel media brands. Her brand-building skills, ability to cultivate high-value relationships, and focus on team achievement and talent development have earned her industry accolades.
Guilfoyle has also utilized her talents within the startup community, beginning as the chief brand and revenue officer at CLUSTER, an on-demand social impact platform that empowers activities for good. She advised CEO Lesley Jane Seymour on sales, marketing, and community development for CoveyClub, an online and offline platform that educates, connects, and inspires women over 40 as they navigate life’s transitions. For her significant contributions, Folio named her to its inaugural “Top Women in Media” list. She was also inducted into MIN’s Sales Hall of Fame and received the Folio “Top 100 Honoree.”
ABOUT THE ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
SeeHer is the leading global movement of media, marketing and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer is changing how women are portrayed in media. To help members benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® proves that content accurately portraying women and girls dramatically increases both purchase intent and brand reputation. GEM® methodology quickly became the industry standard, winning the prestigious ESOMAR Research Effectiveness Award, leading to its global rollout in 2018. The movement has expanded its verticals to include sports (SeeHer In Sports), music (SeeHer Hear Her) and Health.(SeeHer Health). To learn more, visit SeeHer.com and follow SeeHer on Instagram, Facebook, LinkedIn, TikTok and Twitter.
Christa Dallas, SeeHer
Wolf-Kasteler Public Relations